What we focus on

B2B software plays a crucial role iin the day-to-day operations of companies. Yet obsolescence often creeps in without organizations immediately realizing it. Read more

The way people experience software has changed significantly in recent years. B2C applications such as Spotify, Airbnb and Slack have raised the standard for usability Read more

Experienced product owners, product managers and marketeers who work with a portfolio of digital products often use the BCG matrix as a guide to decide which products to Read more

The days when software businesses viewed UX design simply as cosmetic change are long gone. Today UX design is a vital strategic choice that helps companies grow. Read more